Who were MelodyVR?
MelodyVR, were a live music streaming app headquartered in London. They needed a Designer to take care of some of the product, marketing and social media assets for this emerging brand. The company later merged with Napster after a takeover.
- The main goal was to grow the number of users and drive revenue from live streams. Virtual shows were purchased in app, and watched online via a mobile app or VR headset.
- The company were still finding their feet from an identity perspective and needed a Designer that could work take on many mediums including Video, Motion, Print and Social.
- There were a number of complex partnerships with media and partner agencies including Singtel, O2, Live Nation and Ticketmaster, where design expertise was needed to ensure relevant brand exposure and guidance.
Artist promotion on social media
In app assets
I managed the delivery of branded artist images across multiple touch points (Occulus, Android, iOS) as well as aiding the look & feel of this artwork inside different screens within the app.
Viewer headset instructions
This instruction booklet was created to help people watch live shows on a Mobile VR viewer.
App store creative
Redesigning the app store across multiple devices and territories. Full write up here available here
I also created assets for partner Singtel shown in their retail stores in Singapore, to help brand exposure in a new territory.